by sadmin
January 11, 2014
Challenge Create a sampling/promotion campaign to help Talon Energy Drink penetrate the already oversaturated energy drink market. The key to the success of this program is going to be breaking down the brand loyalty of consumers who have developed a devotion to an existing energy drink and/or converting soda and coffee drinkers into energy drink […]
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by Ryan Carpentier
February 6, 2012
Challenge Lucas®, a Hispanic candy company, distributed by M&M/Mars was looking for a way to market their products to the changing tastes of Hispanic youths. Since many of today’s Hispanic children are born in the USA, their tastes and purchasing habits differ from their parents. Young Hispanic children’s interests are much different than their parents, […]
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