Sandbox Marketing Pressed Into Service to Launch Team High Road
Sandbox Marketing, Tustin, CA, wraps up production it’s successful press conference and team launch for Team High Road, one of the world’s elite pro cycling teams. High Road Sports, owner of the former T-Mobile squad hired Sandbox Marketing to produce the U.S. based team’s official launch and press conference.
Held at the Cubberley Theatre in Palo Alto, CA on a breezy February afternoon on the eve of the Tour of California, cycling’s legendary commentator, Phil Liggett, presented Team High Road and it’s entire men’s and women’s 2008 teams.
Here are excerpts from some of the media that attended the event:
Cycling News article by Kirsten Robbins–
The theatre filled to capacity with invited media and fans waiting to see the bright red and yellow colours of High Road unveiled and to meet and greet the team’s high-profile riders. Slide shows, catchy music and comic relief were all a part of the High Road presentation.
For the full article see: Cycling News Article
Velo News article by Neal Rogers–
At an afternoon event hosted by Phil Liggett in Palo Alto, California, Team High Road presented its entire men’s and women’s 2008 teams.
With 29 men and 13 women hailing from 14 different nations, 41 riders in all were presented, in three segments: the women’s team, its under-26 “young guns”, and the team’s elite veterans.
High Road is the only ProTour team to also have a world class women’s component, and with its recent change in designation, it’s now the only U.S.-based ProTour team.
Video clips from the team’s recent training camp in San Luis Obispo, which is the finishing city for the Tour of California’s stage 4, were interspersed throughout the presentation.
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