Sandbox Marketing Hits The Road With Aquafina At 2003 LA Auto Show
Sandbox Marketing will conduct a major sampling program for the Pepsi Bottling Group and it’s Aquafina brand at the 2003 Los Angeles International Auto Show, announced today by Steve Ehret, Partner, Sandbox Marketing, LLC.
Under the arrangement, Sandbox Marketing will conduct couponing for Aquafina during the nine day automotive showcase at the Los Angeles Convention Center, January 4-12, 2003.
Aliso Viejo, CA-based Pepsi Bottling Group of Southern California, www.pepsi.com, is the bottling division of PepsiCo, Inc. in the United States and Canada. Its US brands include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, Aquafina, SoBe, Dole single-serve juices and FruitWorks. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
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