Sandbox and Invisalign Teen Wrap Up the 2010 Event Season
It’s been a long event season for Sandbox and Invisalign Teen. A season that started early in February with a trip to the Varsity Cheer Championships in Dallas, TX where Sandbox and Invisalign unveiled the newly constructed Invisalign Teen Bandana Bar and the Invisalign Teen Photo Booth. Designed and build by Sandbox Marketing the Invisalign Teen Bandana Bar offers up the ability for consumers to take a blank bandana and put their own spin on it using a number of Invisalign Teen branded heat transfers. After grabbing their blank canvas and laying up their favorite designs the designer is met by a brand ambassador who places the bandana on a heat press and thirteen seconds later the bandana is done. Now that their bandana is done, each consumer had the option to roll through the Invisalign Teen Photo Booth where they could grab some props or use their fresh new bandana and have their picture taken. Each photo was then automatically printed and the consumer was also offered the ability to have their photo emailed to them. When each photo is sent it is accompanied by an Invisalign Teen branded HTML email with links to MySpace, Facebook and Flickr to make it even easier for each consumer to share their experience at the Invisalign Teen booth with their friends. The email also included links to the Invisalign Teen Facebook page and an online registration to win a number of prizes ranging from autographed Dave Mirra BMX bikes to Invisalign Treatments work thousands of dollars. After a two day stint at the Dallas Convention Center the 2010 Invisalign Teen program included a sponsorship and five activation days on the Journeys Backyard BBQ Tour, four days at the US Open of Surfing, and a visit to the Teen Choice Awards. The 2010 program covered every market from Sacramento to Boston and 2011 will be even bigger!
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