Sandbox and got2b Take Spring Break by Storm
Sandbox Marketing, LLC, Tustin, CA, and haircare brand got2b recently spent three weeks camped out seaside in Panama City Beach, FL for the launch of got2b’s “Where were you at 3:19am?” program.
The program is built around got2b’s Magnetik line of styling products which includes a pheromone infused styling gel, pomade and styling creme which give guys that extra “game” with the ladies.
The cornerstone of the “Where were you at 3:19am?” activation is the one of a kind photo opportunity where consumers are photographed in a “vertical bedroom” set which gives the impression that the consumer had a successful “encounter” with a 3:19am model at Spring Break diflucan tablets 150mg. After the photo is taken it is then emailed directly to the consumer and also uploaded to an online Facebook contest where the best photo wins a trip to Vegas to party at the Playboy Club.
Although the main attraction at Spring Break is the vertical bed room set, Sandbox and got2b also offered free hair styling to everyone on the beach. The guys were invited to have their hair spiked and styled in the sexy 3:19am tent and the ladies were also pampered in the Glambulance tent which featured custom product displays a replica pink “Glambulance” and several stylists to help the ladies look their best.
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