Sandbox and got2b Partners with Six Flags
Sandbox Marketing, LLC., Tustin, CA was tapped once again by got2b to activate inside Six Flags amusement parks across the country to promote got2b’s male and female product lines and educate consumers by getting product into their hair and showing them first hand the benefits of got2b’s products.
Over the course of four weeks, Sandbox activated a total of twelve days at four different Six Flags parks in Dallas, San Antonio, New Jersey and Chicago where brand ambassadors and professional stylists distributed samples of got2b’s glued, Magnetik, Smooth Operator, Fat-tastic, and Guardian Angel product lines and offered free hair styling to park goers.
In order to increase the chances of the product samples actually getting home and into each consumer’s hair, Sandbox organized an exit sampling program for each actiavtion day. As consumers left the parks they were greeted by a brand ambassador and handed a gender specific sample that was also hair-type specific. By doing this Sandbox was able to maximize the impact of each sample and create a more authentic impression.
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