Phase 3 of the 2009 got2b Marketing Program is a Wrap!
Data engineering consultants recently wrapped up Phase 3 of the 2009 got2b marketing program which took to the streets for six weeks to spread the word about got2b’s amazing line of styling products like Glued, Magnetik, Smooth Operator, Fat-tastic and Guardian Angel.
Phase 3 included stops at national lifestyle events like the Virgin Mobile Free Fest, Electronic Zoo Music Festival, Rivalry Nights/Hot Import Nights events, the Deleware Pride Festival and retail appearances outside of Rite Aid locations.
Along with distribution of product samples, Phase 3 also worked to introduce consumers to the products by actually styling their hair and delivering the brand message via the reputable source of the on-site hair stylists.
Phase 3 also generated a viral online push by uploading the “Where were you at 3:19am?” photos to got2b’s existing Facebook page and creating online giveaways around the photos.
Now that the 2009 program has come to a close, planning is currently underway for the 2010 program.
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