Pepsi Renews As Sponsor Of 2002 Core Tour Sports & Music Festival

Pepsi Cola North America has renewed its sponsorship of the Core Tour Sports & Music Festival for 2002, officials from Sandbox Marketing, owner of the tour, announced today.

Under the arrangement, Pepsi will remain as Associate Sponsor of the three-stop series to be held in Venice Beach, CA, June 21-23; South Street Seaport, NY, July 19-21 and Huntington Beach, CA, Sept 6-8. Spectators will be able to enjoy samples of Mtn. Dew Code Red and, in September, Pepsi Blue will be unveiled.

Purchase, NY-based Pepsi-Cola North America,, is the refreshment beverage division of PepsiCo, Inc. in the United States and Canada. Its US brands include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, Aquafina, SoBe, Dole single-serve juices and FruitWorks. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

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