Pepsi Bottling Group Eyes Sandbox Marketing to Help Launch Pepsi Blue

Pepsi Bottling Group of Southern California, PBG, has chosen Sandbox Marketing, LLC of Mission Viejo, CA to head up it’s sampling efforts in Southern California, announced today by Steve Ehret, Partner, Sandbox Marketing, LLC.

Under the arrangement, Sandbox Marketing will manage PBG’s sampling program in Southern California starting with the launch of Pepsi Blue at the Stater Bros. Route 66 Rendezvous Sept 19-22, 2002 in San Bernardino, CA.

Spectators will be able to enjoy samples of Pepsi Blue, the new berry and cola flavor fusion that looks and tastes unlike anything else on the market.

Aliso Viejo, CA-based Pepsi Bottling Group of Southern California,, is the bottling division of PepsiCo, Inc. in the United States and Canada. Its US brands include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, Aquafina, SoBe, Dole single-serve juices and FruitWorks. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

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