Panasonic Fuels Their Need for Power with Sandbox Marketing

Panasonic Consumer Electronics Company, Secaucus, NJ, has chosen Sandbox Marketing, LLC, Laguna Niguel, CA to produce it’s “Fuel Your Need for Power Tour”. The announcement was made today by Brian Gass, Partner, Sandbox Marketing and Jim Kiczek, Product Manager, Portable Audio, Panasonic.

Showcasing Panasonic’s Nitrix brand home-audio mini-system units, Sandbox will promote the powerful, automotive styled systems at targeted custom compact car shows and sporting events. Two Hot Import Nights and three Core Tour Sports & Music Festival events are slated. “The core consumer at each of these shows is a true music fan, that often has a home-audio system that complements his car audio system”, stated Panasonic’s Jim Kiczek.

Under the agreement, Sandbox will create a unique interactive area at each of the five events that will showcase the all new Nitrix line of products and consumers can experience the “Power of Nitrix”. Consumers will participate in a register-to-win for Nitrix products that will be given away at the end of each day. To boost sales, consumers will also be directed towards Nitrix retailers in each market. Plans call for Panasonic to co-sponsor each of the events that will reinforce the Nitrix brand with spectators and consumers on-site.

Here is a look at the 2003 schedule:

May 24 — Hot Import Nights

Long Beach Convention Center

Long Beach, CA

June 14-15 — Core Tour Sports & Music Festival

Venice Beach Pavillion

Venice Beach, CA

June 28 — Hot Import Nights

Bayside Convention Center

Boston, MA

July 26-27 — Core Tour Sports & Music Festival

Jones Beach-Field 4

Wantagh, Long Island, NJ

September 6-7 — Core Tour Sports & Music Festival

Huntington Beach Pier

Huntington Beach, CA

Panasonic, headquartered in Secaucus, NJ, is a division of Matsushita Electric Corporation of America, the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE:MC) of Japan, one of the world’s largest producers of innovative electronic and electric products for consumer, business and industrial use.

For more info on the new line of Nitrix mini-systems visit

For more info on how Sandbox can help leverage your brand please contact us at (714) 730-9500 or at